Forward Marketing
Email & retention systems · DTC brands

Retention marketing that pays for itself.

Your next seven figures isn't in more ad spend — it's already sitting in your email list. Forward Marketing builds the retention systems that turn it into 30–40% of revenue. Guaranteed.

$3M+Email revenue generated
30–40%Revenue from email
18-moAvg. client retention
Retention System Live
Revenue from email
$482,910
▲ 18.4%
Campaigns
Flows
Segments
Reporting
Customer LTV
$312▲
Repeat rate
41%▲
+$14,208Flow revenue today
Email, built on the tools DTC brands already run
KlaviyoShopifyRechargeLitmusGoogle PostmasterGA4KlaviyoShopifyRechargeLitmusGoogle PostmasterGA4
$0
Email revenue generated
30–40%
Revenue from email, guaranteed
0
Average client retention
Klaviyo
Bronze Partner
The retention thesis

The money is already there.It's sitting in your list.

Most scaling brands treat email as an afterthought. We treat it as revenue infrastructure — and go get what's yours.

01 · What we build

Revenue systems, not campaigns.

Nine connected email engines that turn first-time buyers into a compounding base of loyal, high-value customers — measured against revenue, not open rates.

Lifecycle Email Strategy

Map every stage from first click to loyal advocate, then send the right email at the right moment.

+34%Repeat rate
+2.1xLTV lift

Email Campaigns

Promotional and editorial campaigns engineered to drive a meaningful share of total store revenue.

30–40%Of revenue
+38%Campaign revenue

List Growth & Capture

On-site signup forms and offers that grow a clean, engaged subscriber list you actually own.

+18%List growth
36xEmail ROI

Automated Email Flows

Welcome, browse, cart, post-purchase and win-back flows earning revenue around the clock.

+52%Flow revenue
12+Core flows

Retention & Win-back

Cohort analysis and win-back emails that protect margin by keeping your best customers coming back.

+29%Retention
-22%Churn

A/B Testing & Optimization

Continuous subject-line, creative and offer testing to lift conversion on every single send.

+31%CVR
+24%Click rate

Deliverability & List Health

Authentication, warm-up and list hygiene so your emails land in the inbox — not the spam folder.

99%Inbox placement
-64%Spam complaints

Klaviyo Management

Fully managed Klaviyo — flow architecture, campaigns, segmentation and reporting handled end-to-end.

100%Managed
BronzePartner tier

Email Reporting & Forecasting

Dashboards that tie every send to revenue, so email growth is predictable and board-ready.

Real-timeForecasting
+33%Efficiency
02 · Lifecycle in motion

Every subscriber, on autopilot.

One sign-up triggers a sequence of perfectly-timed emails that turns a first visit into a repeat customer — automatically, around the clock.

Welcome & Win-back Flow Running
Open rate42%
Click rate3.8%
Flow revenue$128,540
Signed up
New subscriberTrigger
Sent
Welcome emailImmediately
Delay
Wait 2 daysSmart timing
Opened
Product picksPersonalized
Clicked
Flash offerCampaign
Reopened
Last chanceWin-back
+$142
PurchaseConverted
03 · Proven outcomes

Numbers that move the whole business.

Retention isn't a line item. When the system compounds, it lifts every metric that matters to the P&L.

Customer lifetime value
+0
Increase in average LTV across a 12-month lifecycle rebuild.
Fashion brand
Total revenue
+0
Year-over-year revenue growth after full system implementation.
Jewelry brand
Repeat purchases
+0
More repeat orders driven by lifecycle and win-back flows.
Tech accessories brand
Email revenue
+0
Owned-channel revenue growth within the first two quarters.
Specialty ecom brand
Customer acquisition cost
−0
Lower blended CAC as retention took pressure off paid.
Apparel brand
Customer retention
+0
Improvement in 90-day retention across active cohorts.
Fine jewelry brand
04 · The differentiator

Automation in every send.

We don't hand you a calendar of one-off sends. Automation runs underneath every email engine — planning, building, checking and forecasting so your program ships more, faster, with fewer misses.

Campaign & copy productionOn-brand campaigns and flows built in days, not weeks.
Behavioural segmentationAudiences built on real purchase behaviour, not guesswork.
Automated QAEvery send checked for errors before it ships.
Revenue forecastingModel next quarter's email revenue with confidence.
Email Revenue Workflow
Customer dataBehaviour + orders
Automation engineSegment · build · QA · forecast
Welcome flows
Cart recovery
Campaigns
Compounding revenueHigher LTV · lower CAC
05 · How we work

From audit to scale.

A disciplined operating system that moves fast without breaking the customer relationship.

01

Discover

Deep dive into your brand, customers and revenue goals.

02

Audit

Forensic review of flows, data, deliverability and gaps.

03

Strategy

A lifecycle roadmap tied to LTV, retention and margin.

04

Implement

Build flows, segments and systems — fast.

05

Optimize

Continuous testing against revenue, not vanity metrics.

06

Scale

Expand the program and compound results as a long-term partner.

Who we serve

Built for ecommerce that scales.

🧥
Fashion
💍
Jewelry
🎧
Tech Accessories
🛍️
Specialty Ecom
💄
Beauty
💎
Luxury
🏠
Home
💊
Supplements
🔁
Subscription
🥂
Food & Beverage
Technology stack

The platforms we orchestrate.

Best-in-class email tools, wired into one connected system with your customer data at the core.

Klaviyo
Shopify
Recharge
Litmus
Google Postmaster
Mailchimp
GA4
Omnisend
Braze
Justuno
Figma
Shopify Plus
06 · Why Forward

A different operating model.

Most agencies sell you deliverables. We build you an asset that compounds.

The difference
Traditional Agency
Forward Marketing FWD
What you get
Marketing campaigns
Revenue systems
Reporting
Monthly reports
Live dashboards
Execution
Manual work
Automated systems
Success metric
Opens & clicks
LTV & retention
Relationship
One-time projects
Long-term growth partner
Client stories

Trusted by founders who scaled.

▲ +214% LTV in 12 months

Forward didn't just run our email — they rebuilt how we think about the customer. Retention is now our biggest growth lever.

F
FounderFashion brand · 7-figure DTC
▲ Email now 38% of revenue

Their systems are unreal. What took our team a week now happens in an afternoon — and the results are better.

C
CEOJewelry brand · Shopify Plus
▼ −41% blended CAC

We finally have live visibility into revenue instead of waiting for a monthly deck. They operate like an in-house growth team.

F
FounderSpecialty ecom brand
Resources

Playbooks from the front lines.

Retention Playbook

The 9 flows every 8-figure brand runs

The exact lifecycle architecture we deploy to lift LTV predictably.

Automation Guide

Building automation into your email program

How to automate segmentation, sends and QA without losing brand voice.

Revenue Report

2026 ecommerce retention benchmarks

What good looks like for LTV, repeat rate and owned-channel revenue.

FAQ

Questions, answered.

A revenue system is the connected set of flows, segments, data and automation that turns one-time buyers into repeat, high-value customers. Instead of one-off campaigns, we build an always-on email engine — campaigns, flows, segmentation and data working together — engineered around lifetime value and retention.

Email agencies sell you sends. We build you an asset. Our work is measured against LTV, retention and margin — not opens and clicks — and we operate as a long-term growth partner with live dashboards, fast execution and revenue operations built in.

For most scaling DTC brands, a well-built retention program should drive 30–40% of total store revenue through email alone. We build toward that benchmark and hold ourselves to it — the money is already in your list; our job is to systematically capture it.

Most brands see meaningful lifts in email revenue within the first 60–90 days as core flows go live. The compounding gains in LTV and retention build over the following quarters as the system matures and we keep optimizing.

We partner with growth-stage and established DTC brands — typically fashion, jewelry, tech accessories and specialty ecom — that are ready to make retention a serious growth channel rather than an afterthought.

Automation runs underneath every email system: behavioural segmentation, triggered flows, automated QA on every send, campaign analysis and revenue forecasting. It compresses weeks of manual work into minutes so your program ships faster and misses less — with strategy and copy still handled by our team.

Let's go get the money
that's already yours.

Book a strategy call and we'll map the biggest growth opportunities inside your customer lifecycle — and exactly how to capture them.

No lock-in contracts Free lifecycle audit Reply within 24h
Book a strategy call